EXPERIENCES BEYOND THE SHOWROOM
How Discovery Drives work
Simple for your dealership and valuable for your customers.
We work with you to deliver a professionally managed test-drive event at one of our carefully selected luxury venue, away from the traditional showroom. The focus is on giving customers meaningful time with your vehicles in a relaxed, sales-neutral environment – while supporting your existing sales process.
Customers book their test drives in advance through a bespoke, co-branded Discovery Drive event page hosted by The Driven Life. We manage the booking system, qualifying questions and customer enquiries, so there’s no need for any changes to your own website. Discoery Drives are always free for the client.
On the day, we handle customer check-in, event logistics and flow, allowing your team to focus on the driving experience and conversations that matter. Pre-planned driving routes ensure customers experience each vehicle in real-world conditions, not just a short demonstration drive. We also include refreshments & food for each driver, including your staff.
The result is a well-run, brand-safe event that builds confidence, reduces sales resistance, and feeds better-informed customers back into your dealership when they’re ready to move forward.
Our events cater for EV or ICE vehicles
We can provide events for just one vehicle, or events with
10+ vehicles enabling us to work with businesses of all sizes.
Take your event a step further…
For dealer groups looking to do more, Discovery Drive events can be enhanced with bespoke elements tailored to your business and brands. This might include additional branding, tailored customer journeys, extended drive experiences, curated guest lists, or added content around specific models or campaigns. We work with you to shape these elements so they support your objectives, remain brand-safe, and integrate seamlessly with the core Discovery Drive format – without adding complexity for your team.
Our coverage
We’re always expanding our network of partner venues to offer our drives in more places.
Currently we operate within the areas shown, with our partner venues marked with a pin.
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Our delivery